Last updated 14 July 2025
CriterAI Ltd (“CriterAI”, “we”, “us”, “our”) operates the website www.criterai.co.uk (the “Site”). We are the controller of any personal data collected via cookies on the Site. For privacy queries, email [email protected] or write to:
Data Protection Officer, CriterAI Ltd, Welton Pumping Station, Watford Road, Daventry, NN11 2NE.
Under the UK General Data Protection Regulation (“UK GDPR”), the Privacy and Electronic Communications Regulations 2003 (“PECR”) and the Data (Use and Access) Act 2025 (“DUAA 2025”) we must tell you what cookies we use, why we use them, the lawful basis for doing so and how you can control them. Recent amendments to PECR introduced five narrowly-defined exceptions where certain cookies no longer need prior consent, provided specific conditions are met .
“Cookies” are small text files placed on your device when you visit a website. We also use local storage, pixels and scripts (“Tracking Technologies”). Throughout this notice we call all of these “cookies”.
| Category | Main purpose | Lawful basis / PECR exception |
|---|---|---|
| Strictly necessary & communication cookies | Load balancing, page navigation, network security, authentication | Communication or Strictly Necessary exceptions – consent not required |
| Preference cookies | Remember language, dark-mode or layout choices | Appearance exception – consent not required but you may object at any time |
| Analytics cookies | Collect aggregate statistics (page views, dwell time) to improve the Site | Statistical Purposes exception – consent not required; users given a simple free opt-out |
| Advertising / targeting cookies | Build profiles, deliver personalised adverts, measure campaigns | Consent under PECR & UK GDPR Art 6(1)(a). These will only load if you actively opt-in |
Important:
Below is a snapshot. The full, up-to-date list (name, provider, purpose, expiry) is available on request.
| Name | Provider | Expiry | Purpose | Category |
|---|---|---|---|---|
| criterai_session | First-party | Session | Maintains logged-in state | Strictly necessary |
| lang_pref | First-party | 1 year | Stores language choice | Preference |
| _stats | First-party | 24 hrs | Counts page views (aggregated) | Analytics |
| _ga, ga* | Google Analytics 4 | 2 yrs | Aggregated site usage – configured to IP-anonymise & daily aggregate | Analytics |
| _gads | 13 months | Measures ad impressions | Advertising (consent-based) |